When you are looking to start with online marketing for your start-up, one of the best strategies that you can use is search engine marketing (SEO).
After all, it’s one of the most powerful channels that you have to get new users.
Today we give away 9 SEO tips for Malaysia and Singapore start-ups:
#1: Use WordPress If Possible
One of the best things that you can do is to use the WordPress platform to build your website.
Being SEO friendly and user-friendly, it can help you improve your SEO efforts.
Another plus point is you can easily find programmers (in case you don’t have a in-house programming team) to work on your website since WordPress is the most popular CMS in the industry.
#2: Use Free SEO Tools
There are many free SEO tools that work really well.
This is one of the areas where you can save a lot of money from your tight budget.
From Google Analytics, Google Webmaster Tool, or even the Yoast SEO plugin are great free resources that you can use for SEO.
#3: Embrace Comments
While we have been seeing many websites closing their comments, the truth is that this can be a great way to improve SEO not to mention build your credibility towards your readers.
Relevant comments means fresh content for the Google crawler and they love fresh content.
Either allowing comments on your blog as well contributing useful comments on other website’s blogs (with a link back to your website) can really be a great way to improve your SEO.
#4: Relevant Titles And Images
One of the things that you really need to do when you’re trying to have a good SEO strategy is to pay attention to your titles as well as to your images.
Include keywords into your titles especially H1 and H2.
For image, it’s far better to rename your image URL to “how-to-build-websites.jpg” than to simply have “image1.jpg”.
#5: Long-Tail Keywords
When someone searches for something on Google, they tend to use long-tail keywords.
So, just make a clear bet on these.
Let’s say that your company designs websites. It could be more ideal to target a keyword like “website design to get you traffic” than simply to use “website design”.
This is because the competition of long-tail keywords are usually lower and the search intention is tend to be more specific.
#6: Use Infographics
An image is worth more than 1,000 words. However, and even though you should have, at least, one mage per post, you should also make use of different kinds of formats.
And one of the best is infographics.
Visitors tend to love infographics because they allow them to learn all the data in a simple way. There’s no need to have a huge text or anything. Just make it perceptible and useful.
If you set this strategy right you can even get more organic traffic and referral traffic.
#7: Offer Valuable Content
We just can’t emphasize enough the power of useful content.
There’s no point in keep writing and posting content that your readers won’t find interesting or that doesn’t solve any of their problems.
Simply put, readers are more likely to share useful content. In return you get backlinks.
#8: Encourage User Content
You know that the more useful information and content you have on your website, the more visitors you’ll tend to get.
However, when you’re a start-up, you’ll likely have a small budget and you just can’t keep writing everything all by yourself.
So, one of the best SEO strategies that you can adopt is to encourage user content.
Just look at websites like Reddit, YouTube, or Facebook. They are all doing it.
#9: The Right SEO Mindset
When you are about to adopt an SEO strategy, you need to make sure that you have the right mindset.
This includes the ability to keep track all the performance metrics on Google Analytics as well as to always stay updated on Google’s guidelines.
Ultimately, remember that you’re building your website for people and not for search engines.
Too busy to focus on your start-up and would rather have more experienced experts to work on your SEO? Get in touch with TNT SEO, a leading Malaysia search engine optimization agency with experiences working with Malaysia and Singapore start-up.