Humans have been telling stories for generations now.
The culture of telling stories has become a major part of society not only in Malaysia and Singapore, but also the rest of the world.
That’s why everyone loves hearing and sharing a good story.
To keep it simple, storytelling helps to differentiate you and your company from the competition.
One of the major reasons that some brands have more success than others isn’t just that they make good business decisions; it’s also related to the story they tell consumers.
Think about brands such as Google.
While the corporation has practically taken over the world, it’s crafted a personality that engages audiences.
Google customizes their banner to match key events in history, telling stories and becoming more esteemed in the process.
Here’s what effective storytelling for your brand can do:
- Establishes an emotional connection with the audience
- Identifies the core values of a company
- Builds the trust customers have in your business
So what’s the Story of your Brand?
Establishing a brand story begins with sitting down and having a good think.
Here are the questions you need to answer:
What goals do you have?
Before getting into things, you need to outline a solid strategy and define the goals and objectives of your business.
Think about what you’re trying to achieve through social media; are you building your audience? Addressing customers and their inquiries? Trying to identify trends? Bring in new leads?
The strategy you need depends on the goal you have, so make sure you plan accordingly.
What audience are you reaching?
Think about the people you’re trying to reach and their background.
What messages will best resonate with those people.
Why do you think they would care about what you’ve got to say?
Answer these questions and then create content that will speak to the audience you’re trying to reach.
What’s the content plan?
After establishing your audience and channels, you need to come up with a great content plan to deliver consistently engaging material.
You need to be sure you’re telling the right story at the right and you can do this by scheduling the stories and tailoring different stories for different channels.