The Helpful Content Update (HCU), originally launched in August 2022, has actually been integrated into Google’s core ranking system as of March 2024.
Here’s the breakdown:
- Original Purpose: The HCU aimed to improve search results by prioritizing high-quality, helpful content written with users in mind, rather than content focused on manipulating search engine rankings.
- Current Status: While the standalone HCU no longer exists, its core principles are now embedded within Google’s broader ranking algorithms.
- Impact: Websites with informative, user-focused content are more likely to rank well in search results. Content that’s thin, low-quality, or written primarily for SEO purposes may see ranking declines.
Here are some resources to learn more about helpful content and Google Search:
- Google’s Helpful Content and Search Results FAQ: https://developers.google.com/search/help/helpful-content-faq
- Reminder: Google’s Helpful Content Update Is No More – It’s A Core Update: https://www.seroundtable.com/
