Yoast SEO is a popular plugin that can significantly enhance your website’s local SEO. Here’s a step-by-step guide on how to leverage it:
1. Installation and Activation:
- Log in to your WordPress dashboard.
- Navigate to Plugins > Add New.
- Search for “Yoast SEO” and install the plugin.
- Once installed, activate Yoast SEO.
2. Local SEO Setup:
- With Yoast SEO active, a new menu will appear on the left side of your dashboard.
- Click on Yoast SEO > Local SEO.
3. Adding Your Business Information:
- Under the Local SEO settings, you’ll find the option to add your business details.
- Click on New Location and enter your business information accurately. This includes:
- Business Name
- Address
- Phone Number
- Email Address
- You can add multiple locations if needed by clicking New Location again.
4. Configuring Opening Hours (Optional):
- In the Local SEO settings, you’ll find a tab for Opening Hours.
- Click on it and set your business hours accurately for each day of the week.
- Having up-to-date opening hours is crucial for local searches.
5. Managing Map Settings (Optional):
- The Local SEO settings also offer a Map Settings tab.
- Here, you can choose how your business appears on Google Maps.
- You can connect your Google My Business listing for better integration.
6. Optimizing Content for Local SEO:
- Yoast SEO’s core functionality helps optimize your website content.
- As you create content relevant to your local area, Yoast SEO will guide you on incorporating location-specific keywords.
- Focus on including your city, town, or neighborhood in your titles, meta descriptions, and throughout your content.
7. Regular Maintenance:
- Regularly review and update your business information within Yoast SEO’s Local SEO settings.
- Ensure your opening hours are accurate, especially during holidays or seasonal changes.
- Keep your website content fresh and relevant to maintain a strong local SEO presence.
By following these steps and using Yoast SEO effectively, you can significantly improve your website’s local search ranking and attract more local customers.
Additional Tips:
- Consider getting the Yoast SEO Premium plugin for advanced local SEO features like location schema markup.
- Claim and manage your Google My Business listing for better local search visibility.
- Build citations for your business by getting listed in local directories and websites.
- Encourage positive customer reviews on Google and other platforms.
Remember, local SEO is an ongoing process. By consistently implementing these strategies, you can solidify your local online presence and attract more local customers.
Need help with local SEO? Contact SEO Company Selangor now!