Google My Business: Overcoming Common Challenges for Brick-and-Mortar Businesses


In today’s digital age, local SEO is the golden ticket for brick-and-mortar businesses to thrive. It ensures your business appears prominently in search results for local customers searching for products and services you offer. However, local SEO presents unique challenges that can leave even the most seasoned marketer scratching their heads. Here, we’ll delve into the most common local SEO roadblocks and equip you with strategies to overcome them:

Challenge 1: Maintaining NAP Consistency

NAP stands for Name, Address, and Phone Number. Consistency across all online directories and platforms is crucial. Inconsistencies can confuse search engines and negatively impact your local ranking.


  • Conduct a NAP Audit: Meticulously search for your business name online and ensure your NAP information is consistent across all listings.
  • Claim and Update Listings: Claim and update your business listings on Google My Business (GMB), local directories, and relevant industry platforms. There are also data aggregator services that can help manage NAP consistency across multiple platforms.

Challenge 2: Generating Positive Reviews

Positive online reviews are like gold for local SEO. They build trust with potential customers and influence ranking in Google Maps. However, encouraging customers to leave reviews can be an uphill battle.


  • Provide Stellar Customer Service: Exceptional customer service experiences naturally lead to more positive reviews.
  • Request Reviews Politely: After a positive customer interaction, politely ask them to leave a review on your GMB profile or other platforms.
  • Respond to All Reviews: Take the time to respond to all reviews, thanking customers for positive feedback and addressing any concerns raised in negative reviews.

Challenge 3: Optimizing for Voice Search

Voice search is booming, with many local searches happening through smartphones and smart speakers. If your website and GMB profile aren’t optimized for voice search queries, you might be missing out on potential customers.


  • Focus on Long-Tail Keywords: People tend to use longer, more natural language phrases when searching by voice. Optimize your content and GMB profile descriptions with long-tail keywords that local customers might use in voice searches.
  • Target Local Searches: Include local keywords and phrases throughout your website content and GMB profile. For example, instead of “bakery,” use “best bakery in [your city].” A good example will be “Best SEO Agency Kuala Lumpur

Challenge 4: Managing Multiple Locations

Managing local SEO for multiple locations requires a strategic approach. A one-size-fits-all strategy won’t suffice.


  • Create Unique Landing Pages: Develop unique landing pages for each location, highlighting their specific services, offers, and local nuances.
  • GMB Profiles for Each Location: Create separate GMB profiles for each location, ensuring NAP consistency and optimizing each profile with local keywords relevant to that specific area.

Challenge 5: Keeping Up with Algorithm Updates

Search engine algorithms are constantly evolving, and local SEO is no exception. Staying updated on the latest changes can feel overwhelming.


  • Follow SEO Industry News: Subscribe to reputable SEO blogs and websites to stay informed about algorithm updates and local SEO best practices.
  • Utilize Google My Business Updates: Google frequently communicates updates and announcements related to GMB through email and within the GMB platform itself. Pay close attention to these updates to ensure your profile remains compliant.


Local SEO success requires ongoing effort and adaptation. By understanding these common challenges and implementing the strategies outlined above, you can navigate the local SEO landscape with confidence. Remember, a strong local SEO presence is essential for attracting new customers, driving foot traffic, and ultimately propelling your brick-and-mortar business forward. So, take control of your local SEO strategy and watch your local presence flourish!