Branded keywords are search queries that directly mention your brand name, product names, or variations of them. They are used by people who are already familiar with your brand and are specifically looking for you online.
Here are some key characteristics of branded keywords:
- Include your brand name: The most obvious indicator is the presence of your brand name (e.g., “Semrush SEO tool” , “TNT SEO“) or product name (e.g., “Nike Air Force 1”) in the search query.
- Variations of your brand name: This can include misspellings (e.g., “Seemrush”), abbreviations (e.g., “SUNWAY U”), or brand slogans (e.g., “Just Do It”).
- Navigational intent: People using branded keywords typically have high purchase intent or are looking for specific information about your brand. They might be searching for your website, customer support, product details, or reviews.
Here are some examples of branded keywords:
- For a university: “Sunway University online application”, “Sunway Malaysia courses”
- For a shoe brand: “Nike official website”, “Air Jordan release date”, “Adidas customer service”
Why are branded keywords important for SEO?
- High conversion rates: People searching for your brand are more likely to convert into customers or take desired actions (e.g., apply to the university).
- Control the narrative: By ranking high for branded keywords, you ensure users find the official website and accurate information about your brand.
- Brand awareness: Branded keywords can help strengthen brand recognition in the online space.
Overall, branded keywords are a valuable aspect of SEO strategy. They indicate brand awareness and can lead to high conversion rates. Optimizing your website and content for relevant branded keywords can help you capture this traffic and achieve your marketing goals.
