E-A-T, now E-E-A-T, stands for Expertise, Experience, Authoritativeness, and Trustworthiness. It’s a concept that Google uses to assess the quality of information on a website and its creators. While not a direct ranking factor, E-E-A-T plays a significant role in how Google ranks content, especially for websites in Your Money or Your Life (YMYL) niches like health, finance, and legal.

Here’s a breakdown of the E-E-A-T components:

  • Expertise: Does the author have the knowledge and experience to write on the topic?
  • Experience: (Recently added by Google) Does the author have a relevant background or proven track record in the field?
  • Authoritativeness: Is the website a recognized authority in its field?
  • Trustworthiness: Is the website reliable and trustworthy?

By focusing on E-E-A-T, you can create high-quality content that Google sees as valuable and informative for users. This can lead to better rankings in search results.

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