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Getting on Google Maps is a start, but it’s far from enough. We’ll also work with you to develop a targeted list of location specific keywords. That involves research into the exact language your potential customers are using to find businesses like yours. In the process, we’ll look at what your local competition is doing. If they’re already maximizing their local SEO, you can’t afford not to. If they aren’t, this is your opportunity to dominate your local market. We’ll identify keyword phrases your competition has neglected and target them first for the greatest impact. Then we’ll expand our efforts and take on your competition on their home turf.
Finally, we’ll work on generating the inbound links the search engines use to gauge the authority of your site. This means producing valuable content and sharing it with sites that cater to your customers. That includes local publications, review sites, and so forth. The more links you get from pages the search engines think highly of, the more highly they will think of you. We’ll also do a thorough analysis of the technical aspects of SEO. Search engines have a lot of sites to analyze so they take shortcuts.We know what those are and we can make the technical tweaks that will make all the work of keyword research and content generation just that much more powerful.
Nobody uses phone books anymore. Everyone looks for everything online, even if they’re looking for something in their neighborhood. That makes SEO something local business have to address. If you’re not addressing it, your competition will. If they haven’t yet, it’s only a matter of time, but if you’re the first business of your type in your neighborhood, the advantage will be yours. When a company has an SEO advantage, it’s hard to take it away. Contact us today, before your competition does, so we can make sure you get there first.