Search Engine Optimization can be a complicated process.
We want our clients to know exactly what they’re signing up for so we have broken our process down into several discrete steps to help bring some clarity to the process.
The better you understand our process, the better you understand what we can do for you.
1. Goal Setting
We can’t get anywhere without knowing where we’re going so every project begins with a discussion about goals. We’ll discuss who your audience is, what your expectations are, and how we can meet them.
2. Site Audit
We will then conduct a thorough technical review of your site and provide a full report. We’ll look at the technical details of your site structure, loading time, and so forth, as well as offsite issues like inbound links from other sites. This will allow us to prioritize areas of improvement.
3. Keyword Research
The first key to SEO is figuring out the keywords potential customers use when they try to find you. Once we know that, we can plan out landing pages to target those keywords. We’ll also nail down the meta-data for titles and descriptions.
4. Competition Analysis
SEO is inherently about positioning yourself against the competition. We’ll look at how your competition is positioned and try to zero in on areas they have neglected. Those will be the easiest targets to reach and they can bring in significant traffic.
5. Content Research and Creation
The search engines reward high quality content that gets attention from other sites so creating content that is genuinely valuable to your potential customers goes a very long way. In this step, we’ll research and write topics of your audience’s interest to build your authority in your industry.
6. Onsite Optimization
We handle all the things that go on in the background. We’ll address site structure, loading times, and all the other technical details the search engines use to determine user experience and site quality.
7. Offsite Optimization
Search engines evaluate the respect the rest of the world has for your site with the links to your site from other sites – especially other sites that rank as highly respected. We’ll work on getting those links from quality sites.
8. Statistical Analysis and Ongoing Care
Search engine optimization is not about flipping a switch. It’s more like fine tuning a number of different factors to achieve the desired results. We’ll monitor the progress your site is making, send reports bi-weekly, and track key metrics to gauge the success of the project.