Is there anything you can do to boost your sales over the Singapore and Malaysia holiday period and not miss out on the online revenue pouring through the market right now?
We’re here to tell you just how you can do this with our 4 digital marketing tips to push your online business to the next level during the coming holiday season.
Start Right Now!
Today is the second-best time to get started with your campaign, as the best time to start was yesterday.
You need to start work right now.
Making the most out of a digital marketing campaign requires having a lot of data to work with, and you’ll never get enough data to reach your full potential if you delay starting the campaign.
Start your campaign as soon as possible to learn more about what works in the market, and then you know where to put your money when the time comes to push for profitability.
Have a Diverse Strategy
There’s never been a better time to mix up your marketing efforts.
While all the extra traffic and intent to purchase, you’ll never have a better time to expand your efforts and explore new segments of the market.
Put together a checklist and make sure you consider the following:
- Google AdWords
- Google Shopping
- Facebook Advertising
- Social Media Posting/Strategy
- Instagram Advertising
- Email Marketing
Reach out to Customers from Last Year
We know that humans are habitual creatures.
Reach out to the customers you had last year with email marketing or a custom audience campaign on Facebook to entice them to come back another year.
If they enjoyed what your products did for them, they are likely to purchase them a second time.
Ensure that you take the chance to showcase new products and consider giving them an offer to make the deal sweeter.
Let’s admit now that things will be ugly considering the level of competition during this time.
How are you going to stand out?
Promotions give you the chance to address the potential issues your customers may face.
You should consider offering free express postage during the fortnight leading up to Christmas for example.
This reassures customers that their packages will arrive before the big day.
Making the offer exclusive or limiting the time it’s available works best because it creates the sense of urgency, pushing people to act.
Don’t think that people will just come to you.
There’s never been a better time to start standing out and putting yourself in front of potential customers.